Sew Sustainable Habits
Idea: Choosing to shop and be fashionable must go hand in hand with sustainability in order to make young people ethical buyers.
With these print ads, and by photographing my crochet tops in nature, I want to show young people, especially people of color, that they can use generational skills passed down, like crochet, to make beautiful, young, and fashionable pieces.
Copywriter/Photographer/Crocheter/AD of spec work: Amari Dennis
I hope you’ll consider watching the documentary, “The True Cost” which inspired this campaign.
Crochet IG: @amar_y_crochet