Take the Leap

Part of Fathers and Families Support Center’s Mission is “educating and preparing fathers to become responsible parents with financial stability to break the cycle of poverty.” The Ask: Create long term brand awareness and increase fathers’ attendance of free classes.

Insight: People tend to speak at black fathers and not to them even though statistics from the CDC show that black fathers are very active in their children’s lives.
Solution: Build OOH ads in areas of public transport to reach our target audience: black fathers, and create an event where kids can bond with their fathers.

Copywriter: Amari Dennis Art Direction: Kedemah Reid