Seeds of Hope
The Ask: Digitas wanted us to develop a long term vision to support and amplify the voices of the AAPI community.
Idea: Celebrate the multicultural AAPI communities through storytelling by uplifting their untold stories in a positive spotlight, and recognize the rising hate.
Solution: Transform specified community gardens into places for the AAPI community and allies to share stories, plant vegetable seeds, and hope for the future.
Copywriter: Amari Dennis Art Direction: Kedemah Reid & Myles Alston
Script for Asian Untold, Seeds of Hope Event - Amari Dennis
This campaign gave my group, ADventures, the ability to make change in responding to this brief from Digitas. So glad you made it to the end!