Whatever it is, the way you tell your story online can make all the difference.
From the beginning of concepting under Babybel Global for Plant-Based we knew it would be a fun challenge. The problem to solve was this – How does a Babybel, a “100% real cheese snack” brand easily and naturally integrate a vegan, plant-based cheese (that’s actually good) into the mix?
Most people will judge a cheese by its wax cover without giving it a chance. In reality though, some of our favorite characters are green: Kermit, Shrek, the Hulk, etc. We embrace them because they are proud to be themselves, proud to be green, and the message of our campaign: PROUD to introduce Plant-Based.
CD: Shelby Georgis
CW: Amari Dennis, Fernanda Machado
AD: Stevie Miller, Paula Fernandes
EX1: Why the green wax?
ANS: The unique green color shows it's plant-based. It’s the same fun wax you know, just dressed in green!
EX2: Does it have any vitamins?
ANS: Of course! Calcium, B12, and awesomeness.
EX3: Is it limited edition?
ANS: No, this Plant-Based snack is here to stay.
EX4: What is it made of?
ANS: 100% plant-based and tons of goodness.
IG Stories: Ask a Question
POST COPY: Plant-Based, the tasty new welcome snack addition to the Babybel family,
comes to help spread the goodness to all. #jointhegoodness
POST COPY:
Uniquely playful, completely dairy-free, totally tasty. Plant-Based’s moves aren’t just for anybody — they’re for everybody. #jointhegoodness.
ALT:
New moves, same playfulness. Delicious Plant-Based Babybel is filling your feed with dairy-free goodness and a good source of calcium and B12. #jointhegoodness.
Headline:
New Babybel Plant-Based
Description:
Discover Dairy-Free Goodness!
POST COPY:
With super creamy texture and delicious taste, Babybel Plant-Based is full of flavor with zero sacrifice!